Privacy and e-commerce: a consumer-centric perspective

A Comparative Study on Consumer Right to Privacy in E-Commerce

The number of electronic commerce (e-commerce) transactions has grown extraordinarily with widespread Internet usage. The right to privacy is particularly important in e-commerce. Recently, the privacy protection for consumer transactions has become more and more important in e-commerce. This paper aims to develop the study on the legislation of e-commerce consumer rights protection. It is a co...

E - Commerce - Study of Privacy , Trust and Security from Consumer ’ s Perspective

Consumer disposition to the information quality of the website, trust, privacy concerns, reputation, security concerns, and the company’s reputation have strong effects on Internet consumers’ trust in the website. Major two critical problems for both e-commerce consumers and sites are privacy and security. Privacy is the control over one’s personal data whereas; security is the attempted access...

Consumer Online Privacy Concern and Behavior Intention: Cultural and Institutional Aspects

With the rapid development of e-commerce and increased number of online transactions in the developing countries, consumer privacy has become an important issue for e-commerce adoption. Although the issue had been addressed in many previous studies, however, these studies were typically conducted in developed countries in different cultural and institutional contexts. The purpose of this paper ...

A Quantitative Analysis of E-Commerce: Channel Conflicts, Data Mining, and Consumer Privacy

The Effect of Consumer Privacy Empowerment on Trust and Privacy Concerns in E-Commerce

Privacy concerns and a lack of trust have been shown to reduce consumer’s willingness to transact with an online vendor. Understandably, firms are searching for methods to reduce consumer privacy concerns and increase trust. In this study, we introduce a new construct – consumer privacy empowerment. We then propose and test a theoretical model that examines the relationship between consumer pri...